You'll hear rules of thumb — ten times your income is the common one. They're a reasonable starting point and a poor stopping point, because they answer a question nobody actually asked. The real question is what you want this money to do for the people you leave behind.
In my experience it comes down to four conversations.
1. A cremation — done properly
When someone tells me they "just want a cremation," they almost always mean more than the cremation itself. Direct cremation alone runs roughly $1,000 to $3,000. But very few families stop there.
Nearly everyone wants somewhere to rest the urn. A small cemetery plot or a columbarium niche commonly runs $500 to $3,000, and that price usually excludes the urn, the front plate or plaque, the engraving, and the cemetery's opening-and-closing fee. Those arrive as separate line items, which is exactly how families get surprised.
Add a gathering afterward and realistic totals often land between $3,000 and $6,000, higher at premium memorial parks. "Simple" does not mean cheap, and a policy sized for the bare cremation leaves your family paying for the part they actually care about.
2. A proper service
Add a viewing, a ceremony, staff and facilities, and you're into different territory. National median costs run roughly $6,300 for a cremation with a service and $8,300 for a funeral with viewing and burial — and both of those figures are before the cemetery gets involved.
Add a plot, a vault and a marker and families commonly land between $14,000 and $18,000. If a proper send-off is what you have in mind, size the policy for the whole picture, not the funeral home's line alone.
3. Leaving something behind
Now we're past paying a bill. Replacing your income for the years your family would have depended on it. Clearing the mortgage so nobody has to sell the house. Helping with tuition. Leaving something meaningful for grandchildren.
This is where the income-multiple rules start to earn their keep — but even here they're a starting point. What matters is your mortgage balance, your children's ages, your debts, and how long your household would need to absorb the loss of your income.
4. Reaching the money while you're still here
This is the part most people don't know to ask about. Many policies include living benefits — sometimes called accelerated death benefits. If you're diagnosed with a terminal or chronic illness, you can access part of the death benefit early, for treatment, for care, or simply to set your affairs in order without your family absorbing the cost.
Not every policy offers this, and the terms vary widely between carriers. It's worth asking before you buy, not after.
Which product matches which job
Each of those four conversations tends to point at a different product, which is worth knowing before you shop:
- Covering the send-off — a final expense policy, typically $5,000 to $25,000. Small, permanent, forgiving underwriting.
- Replacing your income — term, sized to the years your family would need it. This is the cheapest way to hold a large amount, and it suits younger families best.
- Leaving a guaranteed legacy — whole life, which never expires and builds cash value. Costs considerably more per dollar of coverage, and varies a lot between carriers.
- Wanting access during illness — a policy with living benefits included, which cuts across all three categories. Worth asking about specifically.
Plenty of families end up with two of these rather than one — a term policy sized to their highest-need decade, and something smaller and permanent underneath that never goes away.
So what's your number?
Here is the part a calculator can't do for you: the same coverage amount can cost wildly different premiums depending on which carrier you apply to, and which ones look kindly on your age and health. Working out the number is the easy half. Placing it well is the half that saves you money.
Usually it takes about fifteen minutes to work out together. We look at what you want covered, what you'd want left behind, and what you can comfortably pay — and we land somewhere real instead of somewhere theoretical.
Funeral figures are U.S. national medians (National Funeral Directors Association); cemetery and niche prices are typical published ranges. Costs vary considerably by region and by cemetery, so it's always worth getting a price list from the funeral home and the cemetery you would actually use.